This is a freelance project that is very close to my heart.
Havit Morocco wanted to bring its headphone line closer to the Moroccan people through the internet. So we invited Keenan Cahill, the boy who became a YouTube sensation lip-syncing songs from his bedroom, for a challenging mission: to lip-sync a historic and patriotic Arabic song beloved by them.
Media attention: Moroccans felt so proud that their song had reached a global audience through Keenan’s performance that they spontaneously shared the video across the internet, in newspapers, and on television throughout the country.