The U.S. government and blood organizations across the country urged COVID-19 survivors to donate their antibody-rich plasma to help other patients fight the disease. But when gay and bisexual men tried to donate, they were turned away—their blood deemed unworthy yet again.

Our campaign brought this unacceptable situation to life by telling the stories of Lukus and Ryan, COVID-19 survivors denied from donating blood simply for being gay. Their stylized portraits became the face of thousands of gay and bisexual men denied the right to help—even during a global health crisis.

A super wristband connected children across an entire city to a real-life game that transformed healthy habits into virtual superpowers.

Media attention: The initiative earned a segment on Brazil’s leading health and wellness TV show (watch below).

A ball full of technology delivered the passion of the fans to the National Football Team during the 2014 FIFA World Cup in Brazil.

Nowadays, dogs have their own social media accounts, sit on airplanes, go to restaurants, and basically do everything humans do. But when it comes to food, treating our furry friends like humans can be extremely dangerous.

Nothing sounds good with bad breath. Not even this radio campaign.

A handcrafted post-sale service world that shows how carefully Chevrolet treats its cars, even after they leave the dealership.

Due to prejudice, the Digital Rectal Exam (DRE) is still treated as a joke in Brazil. To help change this perception, on International Prostate Cancer Awareness Day, we invited cartoon artists who regularly create satire for Brazil's leading newspaper to set aside humor and address this issue seriously.

Beat is the largest documentary film festival in Russia, a genre often treated as less interesting than the blockbusters with huge production budgets. For the 2017 edition, we sourced and combined keywords from the documentaries screened to show that real-life can be even more interesting than any other movie genre.

A carousel of disasters waiting to happen can be avoided thanks to Chevrolet’s Brake Assist feature.

Headline: Chevrolet Brake Assist. Be ready for any situation.

Crafted in a pre-AI era, the images for this campaign took a lot of sweat, blood, and rendering to pull off.

A series of match cuts shows how taking Nutren Senior prepares you for everything life has to offer.

VO:

“Every time you take Nutren, you prepare yourself to experience everything life has to offer. Try Nestlé’s new supplement, with nutrients specially formulated for you. Nutren Senior. The best phase of life is now.”

Did you know that Pelé, widely considered one of the greatest athletes of all time, went to college even after becoming a World Cup champion? Millions of Brazilians and I didn’t know that either, until I started researching his life for this campaign for a college network.

In it, we show people going the extra mile, highlighting the difference between a student and the top student in the college entrance exam, an employee and a director, and a player and Pelé.

Pelé:

“You can always do more for yourself. I believe in that so strongly that I decided to study and graduate even when I was already a World Champion. Believe in our education. Do more for yourself. Choose Unime.”

For the crowd at Rock in Rio, only one experience matched the emotion of seeing their idols up close: becoming idols themselves.

From ancient times, when a headline and a photo were enough, this print ad for BMW Motorcycles plays on local slang. In Brazil, when a car or motorcycle is fast and powerful, people say it’s an “airplane,” similar to saying something is a “rocket” in English.

Headline: We began our activities in 1916 manufacturing airplanes. And we haven’t stopped since.

Easily located and strategically placed, Atrium Shopping Mall was conceived to be close to people. More than saying that, in its inauguration week we decided to show how to get there.

This is a freelance project that is very close to my heart.

Havit Morocco wanted to bring its headphone line closer to the Moroccan people through the internet. So we invited Keenan Cahill, the boy who became a YouTube sensation lip-syncing songs from his bedroom, for a challenging mission: to lip-sync a historic and patriotic Arabic song beloved by them.

Media attention: Moroccans felt so proud that their song had reached a global audience through Keenan’s performance that they spontaneously shared the video across the internet, in newspapers, and on television throughout the country.