Did you know that Pelé, widely considered one of the greatest athletes of all time, went to college even after becoming a World Cup champion? Millions of Brazilians and I didn’t know that either, until I started researching his life for this campaign for a college network.

In it, we show people going the extra mile, highlighting the difference between a student and the top student in the college entrance exam, an employee and a director, and a player and Pelé.

Pelé:

“You can always do more for yourself. I believe in that so strongly that I decided to study and graduate even when I was already a World Champion. Believe in our education. Do more for yourself. Choose Unime.”